Blind boxes originated in Japan as fukubukuro (Japanese for “lucky bag”) during the 1980s, and were sold during the New Year as a random assortment of items at a discounted price. The excitement of not knowing what you would receive made these a very popular gift and would have people lined up for blocks to get one for themself. Over the course of the last decade this trend has seen a spike in popularity with the growing trend of unboxing videos, loot crates in video games, and collectors attempting to complete the full set of all the prizes one would find in a series of blind boxes.

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Blind boxes can be found for all kinds of pop culture, from artistic pieces produced by brands like TokiDoki with various colours or designs of unicorns, to video games such as Overwatch with small representations of the characters in their roster. Boxes are sold individually or in cases that would contain multiple figures in small bags or packaging. The average blind box would show the various items one could obtain when opening the surprise pack and would include the odds of finding each character based on the number of boxes purchased (though not guaranteed). Blind boxes that would list items as a 1:5 would be something that you could find easily and possibly receive duplicates, whereas a 1:50 odds would mean you as the consumer would have a better chance of locating a rare figure if you purchased an equivalent number of blind boxes. Rare, or “Chase” figures would normally be included in a series as the “holy grail” of said release and in my experience would be hidden even further by depicting the item on the packaging as a silhouette instead of an image of the item itself.

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Ubisoft has worked with blind box lines in the past, releasing small cartoon style figures from Jazwares, the previous manufacturer of their collectable action figures, to keychains or “hangers” of characters from the Assassin’s Creed franchise. While they are no longer sold in stores, these collectibles can be found on sites like Ebay or other digital marketplaces in bulk at various prices based on the popularity of the series or the popularity of the individual character. Retail stores would even have exclusive characters that you could only find by purchasing the blind box at their store, marked with a “Only at” or “Exclusive” label on the packaging. I myself has purchased a full case of the Jazware blind boxes to find a full set with a few duplicate Assassins and learned after that the American video game store, GameStop had a limited “Master Ezio” in his black robes from Assassin’s Creed Revelations that I had to purchase separately at a higher price due to its rarity.

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It had been a long time since Ubisoft had released any form of blind box for its properties as they had a larger focus on individual series of figures or statues such as their “Ubisoft Heroes” collection. Then in January of 2022, ACToys, a Chinese figure manufacturer, teased on Twitter that a new line of their pre-painted figures were coming for Assassin’s Creed. The figures were visible enough in the image (shown below) to see who was going to be included, but not so clear that you could see the details of each character. Two days later, they unveiled the full set of six characters from Assassin’s Creed, three pairings from the Ezio Collection, AC III, and Black Flag.